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Huawei P9 review

OUR VERDICT

The P9 is another accomplished smartphone from Huawei, with an innovative camera setup and plenty of power under the hood. But it's not perfect, and there are still issues with the heavy Emotion UI.

Huawei wants to play with the big boys. The Chinese company wants to be taken seriously as a competitor to Apple and Samsung, but right now it's rooted firmly among the second tier of Android manufacturers, competing with the likes of Sony, LG, HTC and Motorola in western markets.
A reputation for pairing high-end specs with lower prices than some of its competitors, backed up with some solid marketing, has enabled Huawei to start standing out a little from the crowd. And now the company hopes the P9, plugged with an ad campaign starring none other than Superman (Henry Cavill) can take it to the next level.
But Huawei still needs to impress people. No one buys a phone from a manufacturer they barely know without doing a little research first. Huawei knows it, and the P9 has the specs on paper, and a focus on camera technology, that will catch the eye of even the most discerning prospective purchaser.
The promotional campaign and launch event for the Huawei P9 focus mostly on the camera, but the real question on most lips is whether it holds up as a smartphone in 2016. 

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